Sample Work
Below are examples of my skills expressed through my assignments for PRL 214.
Sample client: Nike
Nike News Release
Nike announces event to celebrate 50 year anniversary
Nike Audience Persona
Audience Persona
Nike Newsjacking
Nike is quick to respond after news of Tom Brady divorce
Nike Pitch Memo & Contacts
Email pitch regarding event and media contact list
Nike Event Fact Sheet
Facts regarding Nike's 50th anniversary event
Media Briefing
Bauer's response to pausing partnership with Hockey Canada
Professional Biography
Professional, Glenn Greenberg Biography
Applying Peso Model
Using PESO model to inform public regarding anniversary event
Op-Ed
Opposition piece responding to Kyrie Irving suspension
Enewsletter
Nike Newsletter promoting fundraising for a charity
The following information is not intended to be factual but is part of a class writing assignment from August to December 2022 the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately
DISCLAIMER